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California
Roofing and siding contractor
The business did siding as well as roofing, but the website only talked about roofing. Siding work never appeared in search at all, so an entire service line was invisible.
What we did
- Built a dedicated set of siding service pages alongside the existing roofing pages.
- Restructured the site so search engines could tell the two service lines apart.
- Extended the review and reputation work to cover both services.
- Kept publishing seasonal content across both lines every month.
What happened
- New siding pages generating inquiries within the first months
- Siding search visibility grew while roofing rankings held
- Inquiry mix reached roughly 30% siding within six months
Results vary and are not guaranteed.