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Florida
Family-owned residential roofing company
Reviews sat under 15 and the business never appeared in the local map pack. Work arrived in storm season and went quiet the rest of the year, so the calendar swung between overloaded and empty.
What we did
- Rebuilt the site around three separate booking flows — quote, inspection, emergency — instead of one generic contact form.
- Built out and optimised the Google Business Profile: categories, service areas, hours and photos.
- Put a review request into the close-out of every job, paced so the count climbed steadily rather than in one suspicious burst.
- Added a page per service and per town in the service area.
What happened
- Reviews grew from under 15 to over 60 within the first year
- Moved into the top 3 local map pack results
- Off-season inquiries grew from roughly 2-3 a month to 10-12 a month
- Booking flow completions increased after switching from a single contact form to service-specific pages
Results vary and are not guaranteed.